How do you get luxury and high end listings:
-Referrals
-Strong presentation
-track record of high end sales
-market knowledge must be spot on
-find common person
-have listings to get upcalls and cross sell other areas
-market plan and staging and styling
-know about luxury appointments - styles
-custom plan of action of selling
-in Vegas; have credibility and they probably have researched you prior
-understand it is a lifestyle, compliment their hobbies and tastes
-buyer will come from relationship in the high end market so network with other affluent
-high level customer service and caring way
Skillset
-must be exceptional, no mediocre
-be good at one thing
-market knowledge is critical and performance, therefore, price properly (even at this level)
-ask good questions and practice and drill and rehearse dialog and sound conversational
-be knowledgeable, look at hot sheet daily, go to broker open and get to know other high end agents and their inventory
-using a creative design eye
-use the emotion to storytell/storysell - use the lifestyle angle in getting to know people
-what is the definition of wealthy person? What are their problems?
-know what you are doing, present it well
-show time value of money
Education in the luxury space:
-branding as a luxe agent - educated
-create something that is different: EVENTS -large scale and fancy party
*be part of the community and invest into the community and get visibility in the good doings and high end property
-be part of charities and local
-marketing marketing
-have faith with all the work and effort
-outreach in the community, they remember you
-volunteer
-competitive edge: auction house and historical homes
Video and high end
-Off shore buyers, out of area buyers- sell point
-video to create an emotional connection
-creative - drones, and scenic, photo, almost like a show
-video production - high definition photography - high end quality - edit
-narrate the property video tour
-shock value
-lifestyle storytelling
Turnkey
