How do you get luxury and high end listings:
-Referrals
-Strong presentation
-track record of high end sales
-market knowledge must be spot on
-find common person
-have listings to get upcalls and cross sell other areas
-market plan and staging and styling
-know about luxury appointments - styles
-custom plan of action of selling
-in Vegas; have credibility and they probably have researched you prior
-understand it is a lifestyle, compliment their hobbies and tastes
-buyer will come from relationship in the high end market so network with other affluent
-high level customer service and caring way
Skillset
-must be exceptional, no mediocre
-be good at one thing
-market knowledge is critical and performance, therefore, price properly (even at this level)
-ask good questions and practice and drill and rehearse dialog and sound conversational
-be knowledgeable, look at hot sheet daily, go to broker open and get to know other high end agents and their inventory
-using a creative design eye
-use the emotion to storytell/storysell - use the lifestyle angle in getting to know people
-what is the definition of wealthy person? What are their problems?
-know what you are doing, present it well
-show time value of money
Education in the luxury space:
-branding as a luxe agent - educated
-create something that is different: EVENTS -large scale and fancy party
*be part of the community and invest into the community and get visibility in the good doings and high end property
-be part of charities and local
-marketing marketing
-have faith with all the work and effort
-outreach in the community, they remember you
-volunteer
-competitive edge: auction house and historical homes
Video and high end
-Off shore buyers, out of area buyers- sell point
-video to create an emotional connection
-creative - drones, and scenic, photo, almost like a show
-video production - high definition photography - high end quality - edit
-narrate the property video tour
-shock value
-lifestyle storytelling
Turnkey
Monday, April 4, 2016
Tuesday, December 1, 2015
2015 Real Estate Community - Silicon Valley
SCCAOR - my MAIN Association for 13 years as a REALTOR and 13 years as Pauline's assistant. - They have featured us in the newsletter and was our "home" for three years for our programs during the lean years. We would cater our own programs and were able to charge very reasonable rates. Their member benefits is top notch and education is EXCELLENT. Definitely believes in making me the best professional I can be.
SILVAR - supports WCR - Rose Meily is a ray of sun for us and often puts our events in the newsletter and other online outlets.
Marketing Meetings
Women's Council
NHORA -
VNARP - new group
FAREPA - Filipino group - I have strong feelings for this group, they are my people. Always welcoming. One of their key leaders, Paul Stewart, passed away this year. He was a great man. He always held WCR in high regard and helped us secure strong speakers as joint events!
AAREA - I am not very closely tied to this group even though I am Asian. I do support my friend Michelle Lin and Atsuko who are heavily involved.
CAAREA
Women's Council
SILVAR - supports WCR - Rose Meily is a ray of sun for us and often puts our events in the newsletter and other online outlets.
Marketing Meetings
- Evergreen - Sheryl's stomping grounds. There are 7 BODs in this group, the main person is Denise Morris. Sheryl became a BOD in 2014 - she hosts the months of March and August. Sheryl also provides statistical info here. They do put local listings on tours when agents request and it is toured as a group. They are very supportive towards all the groups and especially WCR. I have sponsored several meetings on WCRs behalf. Bagels and fruit and juice.
- CBVA - This group was founded back in 2010? It originally had its meeting at the Almaden Valley Chicken Coop. The leadership is composed of several top brokers (Alain Pinel, Keller Williams, Coldwell, Intero, CSR, Silicon Valley Assoc) They are a very professional group. Tour is an open format.
- South County - Meets on Wednesdays - strong group down there but I do not attend but I have had a few transactions in South County from this group.
- Willow Glen - Mike Gaines! Excellent.
- Campbell - meets Fridays - Hosted for many years by Frank Oliver and big Rusty - must know these men! Big personalities and well known in the community. The duo retired in 2012ish? Many years back it was at the Elephant Bar, then moved to downtown Campbell Chicken Coop, then moved to Mama Mia (meh venue), now it is back at Elephant Bar. Mimi is a regular here. I used to go to this one too but now I only go if something needs to be announced or I have a listing there. I do not have strong ties to this leadership team.
- Rose Garden - Nora! One of my favorite REALTORS. They meet twice a month. Mimi, Anna Maria, and Heather are regulars. I will be adding this tour to my rotation.
- Milpitas - I believe they meet on Fridays. I do not know much about this group.
Women's Council
NHORA -
VNARP - new group
FAREPA - Filipino group - I have strong feelings for this group, they are my people. Always welcoming. One of their key leaders, Paul Stewart, passed away this year. He was a great man. He always held WCR in high regard and helped us secure strong speakers as joint events!
AAREA - I am not very closely tied to this group even though I am Asian. I do support my friend Michelle Lin and Atsuko who are heavily involved.
CAAREA
Women's Council
- Monterey - love this group - strong network and past presidents are very invloved. They travel together. I see Santa Clara finally getting travel funds to get more officers and members to travel together.
- Sacramento - LOVE ARIA! My hat buddy.
- Peninsula - love Marianne! I have attended several of their installations.
- Santa Cruz - in 2010 and 2011, during lean times and I mostly had to travel alone, I would dine with this group often.
- Tri-Cities - 2011 - Ann Gupta is a good friend but faded away from WCR
- Livermore - respect for the leadership and business ladies here! They have awesome events
- San Francisco - I love their 2015 president. I do try to go to their events when I can.
- Marin - I went to one event there in the past.
- Sacramento - would love to go to their events if I can.
- Delta - Delta DIVAS! Such a stong network! When I can, I go attend their events and programs - love them!
- Central Valley - love them! When I can, I attend their events.
- Placer County - I have had 3 referrals out of this network!
- San Diego - Fiona - love her! Linda Lee - LOVE HER! San Diego is just amazing! Network to model!
- Long Beach - LOVE LB! - Another network to model!
- Inland Valley - Yvonne and Adrianna - two of my favorites!
Thanksgiving Vegas 2015
What a good trip!
Saturday - left Salinas around 5pm and arrived about 2:30am (stopped at Temecula - yuck bathroom)
Sunday - dinner and shopping with the kids!
Monday - dinner with Vanessa!
Tuesday - pick up Lawrence and Amy and Mom and Brandon
Wednesday - pick up Joseph, shopping with Mom (ham and groceries)
Thursday - cook and eat
Friday - nails and shopping at OUTLETS
Saturday - Flamingo overnighter... dinner at Brooklyn Bowl
Sunday - Marissa and Joseph go home. Pizza
Monday - left for home around noon... got home at midnight. (stopped at Stateline for coffee, dinner at Barstow, restroom break at Buttonwillow, gassed up at Hanford)
Notes for next time:
Go to Vegas a few days early to relax before the festivities start!
Early days, cook. Later days, too tired to cook so get frozen food or easy to eat stuff
Breakfast: bacon and sausage and bagels
Do something outdoors if the weather is good - start early - nice to move around if we stay home for a long time - an easy walk somewhere nice but not a mall or casino
Coming home -
be sure to have eggs and basics stocked up
Saturday - left Salinas around 5pm and arrived about 2:30am (stopped at Temecula - yuck bathroom)
Sunday - dinner and shopping with the kids!
Monday - dinner with Vanessa!
Tuesday - pick up Lawrence and Amy and Mom and Brandon
Wednesday - pick up Joseph, shopping with Mom (ham and groceries)
Thursday - cook and eat
Friday - nails and shopping at OUTLETS
Saturday - Flamingo overnighter... dinner at Brooklyn Bowl
Sunday - Marissa and Joseph go home. Pizza
Monday - left for home around noon... got home at midnight. (stopped at Stateline for coffee, dinner at Barstow, restroom break at Buttonwillow, gassed up at Hanford)
Notes for next time:
Go to Vegas a few days early to relax before the festivities start!
Early days, cook. Later days, too tired to cook so get frozen food or easy to eat stuff
Breakfast: bacon and sausage and bagels
Do something outdoors if the weather is good - start early - nice to move around if we stay home for a long time - an easy walk somewhere nice but not a mall or casino
Coming home -
be sure to have eggs and basics stocked up
Wednesday, November 18, 2015
2015 - REALTORS CONVENE! WCR and NAR
This was my 8th national conference as a REALTOR.
This was my most favorite one!
The cherry on the top for me was John Legend and the 6000 REALTORS singing along to his song "All of Me."
Loved that moment!
Wednesday - PMN - Becky Hill! New friends and new leadership insights
Thursday - General WCR meeting. PMN acknowledgement! RPAC acknowledges that WCR leads the way! We went from $800k in contributions to $1.8M as a group!!
Friday - Econ update, WCR National elections, EXPO, Linda Lee reception
Linda Lee's reception was one of the best parties I have attended with WCR! It was so casual, so friendly, and so warm.
Saturday - Amazing WCR session with MyNerdyBest Friend and the amazing Leigh Brown! Followed by a photo session with Emmitt Smith and then the NAR general meeting. Good neighbor awards!!
Sunday - went to hear Leigh Brown again speak on the 7 Deadly Sins of RE.
Sunday night - concert!
Overall:
I wished more of my REALTOR friends were here to be part of this experience! To be amongst other passionate realtors was heartwarming. We are all in this together!
I hope I can get more REALTOR to future conferences. The sales stuff is good too (Tom Ferry, Brian Buffini) but this is all about your PROFESSION!
Action items:
Code of Ethics
Safety
Economic update
RPAC
Jobs are good! Millennial wave is coming! Affordability is a concern. Sales will continue to increase but not at the break neck pace.
Dr. Yun - many retirees stay in their home state and not necesrraliy go to Florida or Arizona or Texas. They do prefer those states if they do want to leave their state.
Trends - on
Cris
Good job growth
Good wage growth
MIllions of people are getting back to work. - If you want a job, one can find one..... 5% unemployment - equilibrium.
This was my most favorite one!
The cherry on the top for me was John Legend and the 6000 REALTORS singing along to his song "All of Me."
Loved that moment!
Wednesday - PMN - Becky Hill! New friends and new leadership insights
Thursday - General WCR meeting. PMN acknowledgement! RPAC acknowledges that WCR leads the way! We went from $800k in contributions to $1.8M as a group!!
Friday - Econ update, WCR National elections, EXPO, Linda Lee reception
Linda Lee's reception was one of the best parties I have attended with WCR! It was so casual, so friendly, and so warm.
Saturday - Amazing WCR session with MyNerdyBest Friend and the amazing Leigh Brown! Followed by a photo session with Emmitt Smith and then the NAR general meeting. Good neighbor awards!!
Sunday - went to hear Leigh Brown again speak on the 7 Deadly Sins of RE.
Sunday night - concert!
Overall:
I wished more of my REALTOR friends were here to be part of this experience! To be amongst other passionate realtors was heartwarming. We are all in this together!
I hope I can get more REALTOR to future conferences. The sales stuff is good too (Tom Ferry, Brian Buffini) but this is all about your PROFESSION!
Action items:
Code of Ethics
Safety
Economic update
RPAC
Jobs are good! Millennial wave is coming! Affordability is a concern. Sales will continue to increase but not at the break neck pace.
Dr. Yun - many retirees stay in their home state and not necesrraliy go to Florida or Arizona or Texas. They do prefer those states if they do want to leave their state.
Trends - on
Cris
Good job growth
Good wage growth
MIllions of people are getting back to work. - If you want a job, one can find one..... 5% unemployment - equilibrium.
Tuesday, September 1, 2015
WCR Categories
EXPENSE
Marketing
Travel
Registration - State Meeting/Nat'l Meeting
Operations
Software/Program
Internet/website
Quick Books
Membership
Supplies
Community Involvement
Leadership Development
Constant Contact
Retreat and supplies
INCOME
Partnership
Membership
Luncheon
Ways and Means
Other
Saturday, June 6, 2015
Headaches and Withdrawal and Sleep
For about two years, I was on medication Nortryptiline since 2013. It was very effective in giving a nice restful sleep without waking in the night.
About two weeks ago, I decided I wanted no more of it.
My reasoning was some mornings it was difficult to wake up, and I really did not have to wake up more than one time a morning, if that makes sense!
I noticed some nights I did not take it and I woke up easily!
So, I stopped cold turkey.
The first few days were ok, nothing out of the ordinary.
Starting on day 5, I felt off... I thought it was allergies or sinus pressure. So I put myself back on the allergy regime. No relief.
I then resorted to tylenol and excedrin. Sort of helped...... I then had to take Sumatriptan, helped somewhat.
For a weekend, it was a struggle managing the pain.
I almost wimped out and went back to the NORT..... but I had already gone 8 days and hoped it would finally ease up.
Suddenly, I had a hard time falling asleep. As in taking me longer than 30-60 minutes. Usually, I know I am asleep in minutes! I thought this a gift but now I know it was assisted with the medication.
So the last several days, I am not having restful sleep... waking too early (3am) and not able to go to sleep. I was on 3-4 hours of sleep for a few days.
I had a break through I think this morning!
Yesterday was ROUGH!
I woke at 5am..... after fall asleep after midnight, 1am...... I wanted to sleep more. I knew 4 hours a night was not right for me for several days.
I reasoned, ok, I wake up now, and I go to bed early tonight..... easily, right?
I had a full day yesterday.
I was down in Santa Cruz for business.... Got there about 1pm and all was good so far. After I saw my client, things went wonky.
I needed to go to the bathroom so bad. I ended up driving around in a daze for about an hour.
I wanted to take Benny to the beach to wear him out. He was being so good after being kenneled in the van for over 4 hours while I was working. On top of this, I have not eaten, I have no appetite but I know I should.... I don't eat.
I wanted to preview my friends' beachhouse listing and also periscope it. By the time I got to do this, it was 4:30pm on a FRIDAY. Who wants to see business at this time? Oh well, I didn't want to overthink it and did it anyway.
Generally, I think I have good energy on video....... doing this broadcast, I was a zombie. I knew it but did it anyway. I knew it would still be helpful to me in learning.
I drive us home.... I am so wiped out. I lay on the couch hoping to fall asleep, this is about 7pm. I cannot sleep........ so frustrating. I turn on the tv. I turn on social media and periscope. I turn on podcast. I turn everything off. I do breathing excercises and relaxation... I want to quiet my mind. It was a challenge..... nothing.
I go to bed with sand all over ... I cannot physically get up to change or brush off the sand. TIRED.
No sleep... I start to think negatively......
Finally, about 10pm.... I doze off a few times..... I know it was about 11pm I do fall asleep! SUCCESS!
I wake at 5:20am....... sigh......... should i just wake up? Should I try to talk Mig into going to the DeAnza Flea Market.. sigh... I'd like to fall alseep....
I DO!
I wake around 8am...... I feel ok but sleeping this late, I need it.
I finally wake at 9am ish....... I feel rested.
Right now, I am on the couch, I still want to squeeze in more rest.
The science of sleep. I am now curious about it. I thought for the last couple of years, I had sleep down!
As it turns out, I need to learn it now that I am not being sleep assisted. The sleep assist was nice.... such restful sleep.
I hope to find that again in a natural way.
About two weeks ago, I decided I wanted no more of it.
My reasoning was some mornings it was difficult to wake up, and I really did not have to wake up more than one time a morning, if that makes sense!
I noticed some nights I did not take it and I woke up easily!
So, I stopped cold turkey.
The first few days were ok, nothing out of the ordinary.
Starting on day 5, I felt off... I thought it was allergies or sinus pressure. So I put myself back on the allergy regime. No relief.
I then resorted to tylenol and excedrin. Sort of helped...... I then had to take Sumatriptan, helped somewhat.
For a weekend, it was a struggle managing the pain.
I almost wimped out and went back to the NORT..... but I had already gone 8 days and hoped it would finally ease up.
Suddenly, I had a hard time falling asleep. As in taking me longer than 30-60 minutes. Usually, I know I am asleep in minutes! I thought this a gift but now I know it was assisted with the medication.
So the last several days, I am not having restful sleep... waking too early (3am) and not able to go to sleep. I was on 3-4 hours of sleep for a few days.
I had a break through I think this morning!
Yesterday was ROUGH!
I woke at 5am..... after fall asleep after midnight, 1am...... I wanted to sleep more. I knew 4 hours a night was not right for me for several days.
I reasoned, ok, I wake up now, and I go to bed early tonight..... easily, right?
I had a full day yesterday.
I was down in Santa Cruz for business.... Got there about 1pm and all was good so far. After I saw my client, things went wonky.
I needed to go to the bathroom so bad. I ended up driving around in a daze for about an hour.
I wanted to take Benny to the beach to wear him out. He was being so good after being kenneled in the van for over 4 hours while I was working. On top of this, I have not eaten, I have no appetite but I know I should.... I don't eat.
I wanted to preview my friends' beachhouse listing and also periscope it. By the time I got to do this, it was 4:30pm on a FRIDAY. Who wants to see business at this time? Oh well, I didn't want to overthink it and did it anyway.
Generally, I think I have good energy on video....... doing this broadcast, I was a zombie. I knew it but did it anyway. I knew it would still be helpful to me in learning.
I drive us home.... I am so wiped out. I lay on the couch hoping to fall asleep, this is about 7pm. I cannot sleep........ so frustrating. I turn on the tv. I turn on social media and periscope. I turn on podcast. I turn everything off. I do breathing excercises and relaxation... I want to quiet my mind. It was a challenge..... nothing.
I go to bed with sand all over ... I cannot physically get up to change or brush off the sand. TIRED.
No sleep... I start to think negatively......
Finally, about 10pm.... I doze off a few times..... I know it was about 11pm I do fall asleep! SUCCESS!
I wake at 5:20am....... sigh......... should i just wake up? Should I try to talk Mig into going to the DeAnza Flea Market.. sigh... I'd like to fall alseep....
I DO!
I wake around 8am...... I feel ok but sleeping this late, I need it.
I finally wake at 9am ish....... I feel rested.
Right now, I am on the couch, I still want to squeeze in more rest.
The science of sleep. I am now curious about it. I thought for the last couple of years, I had sleep down!
As it turns out, I need to learn it now that I am not being sleep assisted. The sleep assist was nice.... such restful sleep.
I hope to find that again in a natural way.
Friday, May 29, 2015
Sea salt, maca, and raw eating.....
My husband has been super into his fitness and jiu jitsu. He is getting turned on to stuff I was exposed to and had off and on tried to incorporate into my life.
I was detoxing and hydro-therapy'ing in 2005. (lemon hot water)
I was going to hot yoga in 2006.
I started juicing in 2009/2010.
I got our Blendtec in 2012.
I started hearing about maca and sea salt in 2012.
Mig got me our uber juicer in Dec 2013.
I got turned on to chia seeds.... 2012ish?
Flax seeds in 2009.
Hemp in 2014.
Aloe vera and coco nut water in 2010.
HOWEVER, since 2011, most of this practice went into hibernation. So interesting how even when I KNOW what is good, and I KNOW what is best, I get drawn into desserts, processed goodies, and general bad health habits.
I heard on one of my newest favortie podcast (Shawn Stevenson Model Health Show) about Rich Roll and his lifestyle 180 since turning 40. He wrote this book on plantbased eating....
Anyhow, I am looking at the photos, and while some look interesting, I cannot say they look DELICIOUS as what is used in captions.
I know I have had super yummy kale quinoa salad and super yummy smoothies and tasty mushroom barley soup.... Grilled or roasted veggies are yummy...... but DELICIOUS, I am not too sold yet.
Which is why I started this entry..... I am wondering if after a while, I will look to lentil, kale, avo bowls as DELICIOUS......
I was detoxing and hydro-therapy'ing in 2005. (lemon hot water)
I was going to hot yoga in 2006.
I started juicing in 2009/2010.
I got our Blendtec in 2012.
I started hearing about maca and sea salt in 2012.
Mig got me our uber juicer in Dec 2013.
I got turned on to chia seeds.... 2012ish?
Flax seeds in 2009.
Hemp in 2014.
Aloe vera and coco nut water in 2010.
HOWEVER, since 2011, most of this practice went into hibernation. So interesting how even when I KNOW what is good, and I KNOW what is best, I get drawn into desserts, processed goodies, and general bad health habits.
I heard on one of my newest favortie podcast (Shawn Stevenson Model Health Show) about Rich Roll and his lifestyle 180 since turning 40. He wrote this book on plantbased eating....
Anyhow, I am looking at the photos, and while some look interesting, I cannot say they look DELICIOUS as what is used in captions.
I know I have had super yummy kale quinoa salad and super yummy smoothies and tasty mushroom barley soup.... Grilled or roasted veggies are yummy...... but DELICIOUS, I am not too sold yet.
Which is why I started this entry..... I am wondering if after a while, I will look to lentil, kale, avo bowls as DELICIOUS......
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