FB paid ads

I've been playing around with facebook paid ads.

A couple of hundred dollars later:

I do have a list of addresses from my "Do you want to know how much your home is worth" fb ad that went to a landing page: PrimeSellerLeads (https://www.facebook.com/PrimeSellerLeads1?fref=nf)

I followed up with the phone numbers that were provided (response was, often: "ohh, maybe that was my husband/daughter that must've done that") I also followed up with snail mailing a business card, notecard, and RPR report. No conversions yet.

I then went on to experiment with landing pages (aka squeeze pages) with some type of give away (aka lead magnet). I used LeadPages.

Setting up the LeadPages took a few hours.
Setting up the lead magnet report took a few hours.
Setting up the image for the facebook ad took a few hours.
Setting up the facebook ad took a few hours and a cost a couple hundred of bucks.

This garnished me with 3 email sign ups.....

I think my most successful facebook pay to play testing was with Boosting Posts.. (also the most simplest to activate) .. the analytics are quite interesting as well.

Bottom line: I am intrigued with this online paid marketing opportunity on social media, it is a bit of a distraction from my real estate business, and then as listings and escrows start to come together, I can focus less and less on this. Ultimately, I don't want to manage this lead generating option, but I do need to have general understanding of it.


#wcrtechtalks