Jab Jab Jab, RIGHT HOOK!!
How lucky am I? Miguel knew I was a Gary Vaynerchuk fan and when he does some of these trade shows and he happens to mention them to me (which now he is careful to do before I get wild ideas) I will say, WOW?? HOW COOL! So this time, he asked one of the show managers if he could get me access into PCBC where Gary V would be a keynote speaker, and it turns out, he was able to!
Miguel dropped me off at the Moscone Center around 7:30am. I met his contact for my pass and went to the conference hall. Nobody was around and I walked right in.
As it turns out, I wasn't supposed to be in there that early but I casually sat on the cool lounge chairs and nobody told me otherwise. Then in walks GARY! I kept calm so I wouldn't get questioned and in this picture I covertly took, is Gary is getting interviewed.
It started promptly at 8:30 with the VP of Social Media for the San Francisco Giants. He introduced Gary and off the show went....
My big take aways:
We marketers need to communicate and advertise to our audience like it is 2014. The year of social media and smart phones.
The internet is only 20 years young and it is evolving fast. What works today, may not work in two years.
We are living in the destruction of communication.
Innovation is moving fast!
I thought I would hop on CalTrain and head back to SJ but I decided to take advantage of the super clear day in the City and lingered a bit.
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