Leverage

As I realize all the details and tasks I have to do as a "solo-entrepreneur," my time is divided in what I really MUST do in order to have a productive and income flowing business.

What I know to be true about a service providing business, specifically real estate, it is a contact sport - phone contact, face to face contact, and passive contact (postcard, email, and letter).

I must also be offering quality information and content and interpretation of the information as needed, especially to real estate market statistics. What might be true in one part of a county, may not pertain to another.

If I have no current escrows, there will be no paycheck. Therefore to get escrows, I must lead generate, follow up, make presentations, and negotiate contracts/offers.

Some lead generating activities I should be doing includes calling expired listings and for sale by owners, door knocking around current listings, and previewing property and doorknocking around them. There are passive things I can do but I need a system to set them up, such as automated mail outs and blogging for SEO value and setting up online ads.

So for the last few weeks, I have been looking to find someone to help me...... someone that I can hire so I can leverage my time so that the details and tasks of the admin part of my business gets completed, so I can focus on getting more leads to convert into deals.

BTW, I do not just get leads to get paid, all leads must be qualified and have a desire and motivation to transact with real estate. Many qualifying questions must be asked before they are even deemed a lead. I would never ever go into a deal without knowing 100% there was a need and motivation. (I learned this by having worked for free with  unmotivated or improperly qualified clients.)

While at the large brokerages, they had their handbooks and manuals. This is my chance to design and produce how my business will operate.